Our work is hard, and doing it well is even harder. We seek out opportunities to unlock value by working harder and going further than others might. Instead, we choose to accept them, and focus on proposing solutions - whether it’s to go over, through, under, around or in a different direction altogether. Walls exist and we cannot change that we can, however, change our approach to overcoming them. We recognize challenges, we accept their existence as reality, and we propose solutions. This doesn’t preclude saying “no” - rather, it requires that we prioritize effectively as a team to achieve Taptap’s long-term mission. We do not pursue individual success at a direct cost to others (i.e., we avoid territoriality, self-promotion, I’m above this and “not my job” attitudes). In doing so, we show respect to all, regardless of title, stature, wealth or otherwise. We are all in this together, and recognize that we depend on each other to succeed. We succeed or fail as a team - not individuals - and with our broader community of customers, regulators and investors. We will not compromise on pursuing social good, even if that means restricting the set of products and business practices that we will pursue (i.e., we will not pursue strategies or practices we believe to be harmful to customers) however, within that constrained set of options, we will optimize for scale, which ultimately translates to outsized social impact and financial returns. We exclusively pursue products and strategies that are in the interests of our customers and the communities we serve, while recognizing the tradeoffs this implies. They start with “Impact first” recognizing the centrality of our social mission. Our values are ultimately what differentiate and define us, and are critical to achieving our mission and enjoying the journey. We believe the how is as important as the what, and embed our values in all that we do.
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